In the heart of Phoenix, Arizona, Elena Garcia had a dream—to run the most sought-after beauty lounge in the city. She opened her doors with high hopes, having invested in luxury skincare brands, talented beauticians, and an interior that screamed elegance. Yet, months into the grand opening, her client roster was paper-thin. Why? Because no one … Read More

In a sun-drenched suburb of Phoenix, Arizona, David Moreno’s solar installation business was thriving—offline. He had passionate technicians, great word-of-mouth, and years of successful installations under his belt. But when the pandemic shifted everything online, his once-booming referral pipeline dried up. “People stopped asking neigh… Read More